Marketing Strategy
Through Storytelling
I’m Amaka Okosieme, a marketing strategist blending creativity, data, and empathy to build brands that connect. I’ve crafted campaigns for Moët & Chandon, Veuve Clicquot, and Ralph Lauren, turning creativity into measurable results. Now based in Chicago, I blend strategy, storytelling, and analytics to help brands connect with purpose.
I’m Amaka Okosieme, a marketing strategist blending creativity, data, and empathy to build brands that connect. I’ve crafted campaigns for Moët & Chandon, Veuve Clicquot, and Ralph Lauren, turning creativity into measurable results.
Hey There!
Marketing Strategy Through Storytelling
I’m Amaka Okosieme, a marketing strategist blending creativity, data, and empathy to build brands that connect. I’ve crafted campaigns for Moët & Chandon, Veuve Clicquot, and Ralph Lauren, turning creativity into measurable results. Now based in Chicago, I blend strategy, storytelling, and analytics to help brands connect with purpose.
Research
Strategy
Creativity
Results
Research
Strategy
Creativity
Results
About Me
My Journey in Building Brands That Inspire
My marketing career began at BWL Agency and evolved through leading campaigns for world-class brands such as Ralph Lauren, Lancôme, and Moët Hennessy. Each experience taught me the power of merging creativity with data-driven insight to tell stories that resonate. Now based in Chicago, I continue shaping purposeful brand strategies while pursuing my M.S. in Marketing Analysis at DePaul University, driven by one goal — to create marketing that moves people and inspires change.
obiamakaokosieme@gmail.com
Professional Strengths
Core Marketing Expertise
Develop and execute strategic brand plans that align creativity with data-driven
insight to build meaningful connections.
Design engaging campaigns and collaborations that bring brands to life through
real experiences and authentic storytelling.
Transform data and consumer insights into actionable strategies using
tools like Excel, Tableau, and AI analytics.
Create integrated marketing solutions across SEO, SEM, and social platforms
with clear, compelling communication.
Case Studies
My Case Studies
A selection of global campaigns where strategy met creativity — turning ideas into measurable brand success.
Campaign Lead
Veuve Clicquot — Polo Lagos 2023
Strategy, Experiential & Digital Amplification
Campaign Lead
Ralph Lauren Fragrances — Ralph’s Club Lagos Launch (2022)
Strategy, Event Experience & Influencer Integration
Lead Campaign Manager
Marketing Experience
Marketing Associate
June 2025 – Present
Chicago, USA
Marketing & Communications Assistant
April 2024 - Present
Chicago, USA
Product Manager, Champagnes
October 2022 - March 2023
Lagos, Nigeria
Senior Account Manager
March 2020 - October 2022
Lagos, Nigeria
Account Manager
July 2018 - October 2019
Lagos, Nigeria
Marketing Associate
Built multi-channel campaigns and digital strategies for the Pinpoint Scholars Foundation, driving engagement and brand visibility.
Marketing & Communications Assistant
Developed and executed campaigns to connect students with real-world career opportunities through storytelling and data insights.
Product Marketing
Led the champagne portfolio for Veuve Clicquot, Moët & Chandon, and Dom Pérignon, managing brand growth and lifestyle experiences.
Senior Account Manager
Directed influencer and PR campaigns for Ralph Lauren, Lancôme, and Armani, elevating luxury brand presence across markets.
Account Manager
Managed experiential activations and event campaigns for Jameson and Martell, enhancing audience engagement and brand loyalty.
98% Brand Strategy
97% Campaign Management
98% Results
Career Summary
I am an experienced marketer passionate about growing brands through strategy, storytelling, and data-driven insights. I specialize in creating campaigns that drive engagement, brand loyalty, and measurable results.
I thrive at the intersection of creativity and analysis, turning ideas into strategies that connect with audiences and deliver impact. My approach combines market research, consumer insights, and digital marketing expertise to optimize brand messaging.
Having worked with global and diverse brands, I understand how to craft experiences that resonate with audiences and strengthen brand positioning. I focus on translating insights into campaigns that engage, influence, and convert.
With a strong foundation in marketing strategy, analytics, and campaign execution, I help businesses build meaningful connections with their customers. My goal is to create marketing that performs, scales, and endures in competitive markets.
Awards
Awards & Recognition
Gold SABRE Award —
Brand Building Excellence
2019 — Superior Achievement in Brand Building for Universal Music Group Nigeria (BWL Agency)
Best Mobile App Design
March 26, 2024
Diamond SABRE Award Finalist — Marketing to Women
2022 — Bold Conversations Nigeria by Veuve
Clicquot (Redrick PR)
Dean’s Award for Scholastic
Excellence
2025 — Recognized among the Top 5% of
academic achievers (DePaul University)
